You’re the (as one of my subscribers wrote): “ED, Major Gift Officer, Grant Writer, Patient Relations Representative, Prospect Researcher and Chief Cook and Bottle Washer
… not to mention PR and marketing director, event planner, individual giving manager, director of stewardship and, yes, even graphic designer!
It’s been a very eye-opening experience to realize that being a good “business woman” is far removed from being a good “fundraiser” or Development Director. You make the steps that need to be taken seem so simple; by emphasizing the importance of our regular (12 times a year!) communications with our donors, and holding those connections precious above all else, and by daring to pursue relationships more often and more openly, we are seeing lovely results. We find that our donors do indeed want to hear from us more often, even if it is only to say ” We appreciate you and here’s what we’ve been accomplishing with your help!”
In other words, you gave me a beautiful gift, and thank you. Know that all I’ve learned from you has made us a better, more “donor centered” organization, and me, a better “friend and communicator” to our valued supporters.
“I am just finishing the first year with my organization as the new Executive Director. I had no idea that during the year my role would soon expand to include donor developer, record keeper, fundraiser, webmaster, social media monitor, planned giving coordinator, event planner, etc.. pretty much the description of a one-person shop! I was intrigued with the title of Pam’s new book on Simple Development Systems, Successful Fundraising for the One-Person Shop. I knew she had written it just for me! This book is a simple, easy to read, essential resource that I wish I had on day one of my job. While reading through each chapter, I was able to click on links to great references by experienced authors, many whom I’ve already been introduced to through Pam’s weekly blog.
I know that I will be referring back to this book, printing off pages for my “swipe” file, and using her tips over and over. Every chapter is on a topic that is so relevant to someone like me who finds themselves wearing different hats. I’m looking forward to really using the toolkit she has provided that will help get my plans and goals down on paper in an organized way. Absolutely recommend this book to anyone who is doing it all! I didn’t know there was so much that I didn’t know. Now that I know better what questions to ask, I can finally get a plan in place to work on the answers. Thank you.”
Building multiple streams of income is your answer and Simple Development Systems will show you step-by-step how to
Simple Development Systems is absolutely easy to use, easy to understand and covers all of the topics I’ve had to self-teach myself in an organization with no dedicated development staff. Your idea around creating a culture of philanthropy really resonated with me because I absolutely agree that everyone plays a role in fundraising – it’s about connecting the dots. I also listened to the teleseminar on monthly giving, and you’re right, it’s a no brainer. I’m going to get this started!
Thanks Pam – this is a great reference guide with practical tips that I can put to use right away.
But how do you know this will work for you, in your small fundraising office? Why should you believe me?
Back in 2001, I quit my job with one of the Philadelphia region’s largest grantmaking foundations to take on a development position with a small community health agency . My task? To create a development department from the ground up.
Thanks to a successful local businessman, this particular organization had run a hugely successful capital campaign just five years prior, raising over $5 million for a new facility.
I can still recall today how, two weeks after starting and close to tears, I called my best friend and mentor to share with him all the negatives I was uncovering on a daily basis. I had no idea where to start. Talk about a pity party.
And then I did one of the smartest things I’ve ever done – something that I continue to do ten years later.
But it will make a major difference in your fundraising as you use it in the next year. It’s just one of many ideas you’ll be shaking your head, wondering why you hadn’t learned this years ago.
Pamela’s book focuses on donor-centric fundraising. She covers what to do in your first 100 days as a development director, donor profiles, newsletters, direct mail, how to thank donors, monthly giving programs, grant seeking, building a website, choosing a donor database, and social media.
The result is a road map to success that can take the scary out and bring in a sense of comfort, self-confidence, and focus about what can and should be done.
All in a mere 15-20 hours a week! And since then I’ve learned so much more. I’ve raised over $15 million in funding and replicated that early success with dozens of small nonprofit organizations, just like yours. And I’m about to share my secret formula for fundraising success with you.
Are you new to nonprofit fundraising and a little overwhelmed at the scope of your job? Or perhaps you’re a seasoned pro who’s smart enough to know the best never stop learning?
No time to read? What if someone put together, in one easy to read book, advice and tips from some of the smartest, most creative people in the field? And packaged it with links… Read more…