Franchising Industry In The PhilippinesThis article has some very helpful information on Philippine Franchies. The Philippines, with its ever-growing population of over 85 million, holds generous business opportunities for both product-oriented and service-oriented companies. The past few years have seen tremendous growth on the franchising industry as many franchises, of both foreign and local origin expand their business operations in major cities especially in Metro Manila. Franchising offers business owners or franchisees the advantage of starting up a new business easily based on a proven concept and formula of doing business, as opposed to having to build a new business and brand from scratch, thus greatly increasing its chance to succeed. Businessmen, especially small and medium-scale, may opt to take the franchise route as it poses less risk of failure and offers fast return-on-investment. Foreign companies have successfully operated in the Philippines; a great number of these are classified as food franchising. Food businesses have been most successful because of the Filipino's inherent love for eating. The best-performing franchises are the fast-food restaurant chains that offer good food at a reasonable price. The homegrown brand Jollibee leads the food franchising industry, being consistently among the top ten corporations in the country. Its closest competitor is the foreign brand, McDonald's, who was forced to modify its menu to adapt to local palate. Other successful foreign market players are: KFC, Starbucks, Burger King, Kenny Rogers, Pizza Hut, Shakey's, Mister Donut, Dunkin' Donuts, Wendy's and Friday's. Foreign franchises usually choose a Master Franchisee (the local partner of the company) to administer the local franchising development and expansion. Homegrown franchises, on the other hand, are usually managed directly by the parent company which oversees the entire business operations from selection of candidates for franchising, to the approval of location and supervision of the franchise operation. Some of the thriving local food franchises are: Chowking, Greenwich Pizza, Go Nuts Donuts, Tropical Hut, Goto King, Lots'a Pizza, Padi's Point and Red Ribbon.
In the past, franchising is almost confined to food and retail businesses such as quick-service restaurants. Today, business concepts of varied types, size and investment requirements are available for franchise, from beauty salons, health spas, and water-refilling stations, ink-refilling stations to carwash, internet café, janitorial services, laundry/dry cleaning, IT services and education systems. For the past five years, there have been a burgeoning number of health spas, skin clinics and beauty salons in Metro Manila and even in other major cities like Cebu and Davao. It is strongly attributed to the Filipinos' growing inclination to personality-development and health consciousness. The country's seat of commerce and industry, Metro Manila, is home to a great number of local and foreign franchises vying for strategic places of business and premiere locations that suits their preference. The biggest city in the Visayan region, Cebu, is a potential market with its approximately 8 million population. Developed cities often visited by tourists like Davao, Baguio, Cagayan de Oro, Naga, Angeles and Olongapo are viable business locations for franchises as well. I hope you found this site about Philippine Franchises helpful. |